BBBOX sell quick-assembly modular homes in Taiwan — buildings that arrive in pieces and are put together on site. When they came to us they had no website. Not an old one to replace: none. They had decided before the first meeting that the website's job was to be found in Google, and they chose the platform on that basis.
This page is what happened, with the figures taken from their own Google Search Console on 16 October 2026. BBBOX have agreed to be named and to have these numbers published.
The problem with the obvious word
Every category has one word that everybody wants. In this one it is 組合屋 — prefab house. It is the word the whole industry bids on, the word the established manufacturers have ranked for since before BBBOX existed, and the word any new brand instinctively asks to be first for.
It is also, for a company with no website and no search history, the single hardest thing on the board. A brand-new domain does not take a word like that from incumbents in its first year. It might take it in its fifth.
So the site was not built around it. It was built around the questions somebody asks on the way to buying a modular home — and in this category those questions are unusually specific, because the thing being bought is a building and buildings have rules.
What they actually built
Twenty-two months later the site has 103 pages indexed: 83 in Chinese and 20 in English. They fall into three groups.
| Products | One page per model — Apple Cabin, Astra Dome, Yumei series, TravelMod ADU, Second Space, Utility Base. Not a catalogue grid with a lightbox: a page each, with its own title, its own description and its own URL. |
|---|---|
| Decisions | The purchase process. How it compares with conventional construction. What assembly on site involves. Booking a house tour. A guide to activating land you already own, with separate pages for farmland and for building land. Service and support. |
| Questions | Twenty-three articles. Is a mobile house legal in Taiwan. What a modular home costs and what the trade-offs are. How long one lasts. Modular parking in a basement. A rooftop unit versus an illegal extension. A container-home guide. A 2025 price list. |
That third group is the one most companies never build, because it does not look like selling. It is the group that produces the result below.
What Search Console says
Three months to mid-October 2026, across the whole site:
| Clicks | 3,380 |
|---|---|
| Impressions | 102,000 |
| Average CTR | 3.3% |
| Average position | 6.5 |
Now the part that matters. Here are five of their search terms, side by side:
| Search term | Impressions | Clicks | CTR | Position |
|---|---|---|---|---|
| 組合屋申請建照費用 (what a prefab building permit costs) | 458 | 128 | 27.9% | 1.3 |
| bb box組合屋 (their brand plus the product) | 112 | 55 | 49.1% | 1.0 |
| 組合屋價格 (prefab house price) | 5,092 | 165 | 3.2% | 5.8 |
| 組合屋 (prefab house) | 10,666 | 214 | 2.0% | 8.5 |
| 貨櫃屋 (container house) | 3,957 | 34 | 0.9% | 8.3 |
Read the top row against the bottom row.
A question about permit costs put BBBOX in front of people 458 times and brought 128 of them to the site. "Container house" appeared 3,957 times — nearly nine times the exposure — and brought 34.
One-ninth of the impressions. Almost four times the visitors.
Nothing about the words themselves explains that. What explains it is who is typing them. Somebody searching "container house" is looking around. Somebody searching "what does it cost to apply for a building permit for a prefab house" has a piece of land, a plan and a specific worry, and the page that answers the worry gets the click — 27.9% of the time, which is a rate no amount of ranking for a broad word will ever produce.
The two generic terms are not wasted. They supply 15,758 impressions between them and 379 clicks, and they are how a brand becomes familiar. But they are the slow half of the strategy, and a company that had only built those pages would still be waiting.
The thing worth copying
BBBOX did not out-rank their competitors on the word their competitors own. They went and found the questions those competitors had never written down, and answered each one on its own page.
Three things make that work, and all three are ordinary:
- One question, one page, one URL. A question answered in a paragraph halfway down a product page cannot rank for anything. The same paragraph as its own page, with a title that is the question, can.
- The title says the fact, not the adjective. "2025 modular home price list" rather than "Quality living solutions".
- They kept going. Twenty-three articles is roughly one a month since launch. The first ones did nothing for a while. That is normal and it is the reason most companies stop at four.
Where the brand search comes in
The second row of that table is worth a moment: bb box組合屋, position 1.0, click rate 49.1%.
Nobody types a brand name plus a product unless they have already heard of you. That row is 112 people in three months who went looking for BBBOX specifically. It is small, and it is the row that grows last — but it is the one that tells you the other hundred pages are doing their job, because something has to have introduced those people to the name.
What it runs on
| Platform | EZsite Corporate Edition, live since December 2024 |
|---|---|
| Languages | Chinese (primary) and English, each page with its own title, description and URL |
| Who writes it | BBBOX. Pages and articles are added from the backend without a developer. |
| What we do | Hosting, the platform, the sitemap Google reads, and the SEO fields on every page in every language |
The articles are BBBOX's own work and the credit for them is theirs. What the platform contributed is that adding the twenty-fourth article costs them nothing but the writing — no quote, no ticket, no wait.
If you are starting with no website, or with one that has never brought you an enquiry, the useful first conversation is about which questions your buyers ask before they buy. Tell us your industry and we will go through them with you.